I think there were three people that lived in New York, myself included. When I got to Barstool, there were 12 people. Is the target demo the same as when you took over?Įditorially, Barstool likes people who find Barstool funny, and we've just gotten much bigger. A brand that understands virality, and a brand that understands that laughing at something, saying something, tweeting something, and wearing something are all parts of the same thing, and that's what we do exceptionally well. Various forms of direct-to-consumer revenue. A constant conversation that is married with content.
They are our single greatest gift, but what we're building is a company the way companies will look in the future. The audience has been with us for that long. I think we're almost a two-year-old company, to be honest. I think we are building a media company the way that a media company will look in the future. You're the CEO of something called Barstool Sports, so for those people, the five people who didn't raise their hand, what's the mission statement? Is it a media company? Is it a website? Is it a radio station?īarstool Sports is the most influential brand for men in America today is what I would say.
All of the money was in broadcast and print, and those were very prestigious mediums to work in, and I wanted to work in the internet because it was super messy and was undeveloped, and you could do something different every day, and there was a ton of data, and you could be very creative, and mostly, people left you alone, and I liked that, and really, just grew from there. My first big break was back when I started at Fidelity nobody cared about the internet because there was no money in it. What I really fell in love with was the internet.
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